Corporate Communication Strategy-Toyota case Essay

Corporate Communication Strategy-Toyota case - Essay ExampleThe unintended acceleration was attributed to basis mat issues, brakes and sticky gas pedal. The company has since recalled nearly 8 million cars of different models that were deemed to encounter potential problems with gas pedal mechanism which could lead to unintended acceleration (McKenzie & Scott, 2010). 2. Environmental scanning of the company Toyota has enjoyed an unblemished reputation within the auto industry. In the agile transforming fear dynamics, the various purlieual factors dumbfound crucial paradigms to maintain competitive advantage within the industry. grind and SWOT analysis fashion lively tools for firms to identify and evaluate elements that can help them compete and succeed in the highly competitive business environment (Burnes, 2009). They promote the wider understanding of socio-political environment within which the firms operate. They were conducted to understand Toyotas market position p rior(prenominal) to the crisis and how it was impacted in post crisis period. (Refer to Appendix A) 2a. PESTLE analysis for the States In the current environment of rapid globalization, practice of international businesses is considerably impacted by the different political, economic and legal systems of nations (Hills, 2004). The businesses thus acquire to become more flexible and adapt to the changing technologies and work environments. PESTLE analysis of Toyota has been conducted for America because the case focuses on the Toyotas American market and the performance and quality of its various models in America. PESTLE has emerged as critical issues that need to be incorporated within the business strategy when firms expand crosswise globe. 2a.1 Political environment America is one of the largest democratic states of the world. The humans is hugely empowered with information and the socio-political environment promotes proactive participation of people in issues which affect t hem. Thus, businesses need to be more accountable in their actions and take into account the expectations of the people at large. The sticky pedal case of Toyota had drawn more public attention towards the firm undermining its hitherto brand reputation of quality, dependability and value. 2a.2 Economic It is a rattling important factor because the market is driven by the demand and supply that is mainly dependent on the buying capacity of the consumers. It has big market in America. Despite the current environment of recession, the networking solutions have become the critical part of industrial success and therefore, an intrinsic part of business strategy. Toyota therefore has huge economic stake in the American market and needed to restore public trust by responding favorably to the crisis situation. 2a.3 Socio-cultural paradigm There is huge socio-cultural diversity amongst the masses. With multi-cultural society, the demographic factors are vital ingredients that have huge casc ading work on the market. The demographic changes vis-a-vis population size, age distribution, gender ratio, income group etc. have grand influence on the changing consumer preferences and consequently on the profitability of the firm. Kotler et al (2007) emphasize that in the fast changing global business, demographic compulsions have significant impact on market position and therefore, they need to become intrinsic part of the market strategy of the