Changing Business Environment of Coca-Cola Company Assignment

Changing Business Environment of Coca-Cola Company - concession ExampleThis paper illustrates that social environment of Coca-Cola Company has been clouded by the switching of consumers from the ordinary encase loony drinks to the portable package method. Moreover, the advancement in technology has made it thrive in the blood line environment. Coca-cola Company has pride in being one of the recognized companies in the world and enjoys a orbiculate presence in the business environment. It has opportunities in the business environment with tangible continuous growth. Nevertheless, there is a need to improve its marketing strategy to be able to handle the threats of other companies that produce resembling products. Coca-cola has continued o invest in the modern doing techniques with the aim of reducing unit production cost and meeting the needs of potential consumers. Coca-cola market size, growth rate, and overall profitability fork up been evaluated finished the attractivenes s of the soft drinks and competitiveness of various firms in the industry. The market size has been increasing due to the mental institution of new products in the market. Profitability and growth rates have solid with the company dominating more(prenominal) than half of the market while the rest of the market is occupied by Pepsi and Cadbury Schweppes. Hence, the Coca-Cola Company has continuously stayed earlier in the market for more than none hundred years. The Coca-Cola Company fits in the business environment because it is exposed of giving most of the global market non-alcoholic drinks, which are composed of two sections soft drinks and fruit juices. The soft drinks are of various flavors, both carbonate, and noncarbonated. The products that fall under the food and beverage industry are what have made Coca-cola, multinational. States, governmental changes, and other special politically instigated groups affect customer purchasing power and self-assertion in both local and world(prenominal) markets thereby reducing demand. Political conditions especially in the international market such as civil conflict, changes in government and /or limitations that pertain to a resettlement of capital across borders. For instance, the political unrest in the Middle East adversely affected gross revenue in the region.