Growing Fats Fast Essay Example for Free

Growing Fats Fast Essay Does eating in â€Å"fast food† restaurants or outlets cause obesity? This question has caused controversy, since in the past years, there has been a dramatic increase in the number of people and families eating away from home. Due to several factors such as rushing for the job, ease of preparation, maybe good taste – more and more people flock to fast food chains. Fast food outlets have been by far the most rapidly expanding sector of the food distribution system, and it has become a worldwide phenomena. Consumers patronize fast food chains and the hamburgers and French fries that they serve have been shown to be positively associated with increase in weight. Studies have likewise shown that when analyzed, the nutritional content of products sold in â€Å"fast food† restaurants are found to be high in energy density, thus promote high energy intake. A person is classified as obese if he or she is 30 percent above the ideal weight based on height. More and more people fall in this category. The alarming thing about obesity is that children who are overweight are also diagnosed to have diabetes, sleep apnea or respiratory diseases. These were known to have afflicted the adults only in the past years. The argument now is that the current obesity of many people which can lead to many dangerous problems   maybe caused by frequenting fast food restaurants. The high caloric content per serving of the foods results to weight gain for regular customers of fast foods. It must be also observed that fast food restaurants and outlets do not inform their consumers of the high calorie and fat content of the foods they serve, which could be hazardous to the customer’s health. Thus, if we find more and more people filing lawsuits against fast food companies, somehow, it’s reasonable. Fast food companies   should take some responsibility for the products or toxic foods they offer to the victims. â€Å"Free Choice in A Free World† On the other hand, the available data or studies that point out that that there is a direct link or relationship between fast food use and obesity are far from conclusive. It is highly possible that the menus and prices at fast food restaurants maybe an answer to an already increasing demand an increasingly obese population rather than being a direct cause of obesity. Since more and more people are now obese which maybe caused by their lifestyle, then they tend to seek more fast food restaurants which serve large portions and cause lesser time to be served. Likewise, it may also be possible that   demographics and lifestyle characteristics may have caused the problem of obesity. I would like to believe that fast food restaurants may not in themselves make a major independent contribution to obesity. It may also be attributed to lifestyles which are conducive to positive energy balance. Other factors such as long work hours, overlapping schedules, increasing material comforts, which cause change in lifestyles, may also be contributory factors. Some claim that fast foods are addictive. As part of marketing strategy, the foods may indeed be very tasty causing many people to eat more of the food – but in the end, these fast foods should not be held responsible for lack of self-control on the part of the customers. If people know that the foods are bad for them, then stop. We all have free choices- and individuals have to take responsibility for that choice, not the company that provides the food.

Importance of Integrated Marketing Communications

Importance of Integrated Marketing Communications This research will be dedicated to the subject area of Integrated Marketing communications and will investigate the planning and execution of marketing communication strategies. The proposed tittle of the dissertation is: An investigation of contemporary approaches in managing marketing communication strategies to forge brand awareness and to build strong brand-consumer relationship through the use of Integrated Marketing Communications (IMC). A case study of Indian Companies. Marketing Communications are the means by which firms attempt to inform, persuade, and remind consumers- directly or indirectly- about the products and brands they sell. Kotler and Keller (2009). In accordance to this definition, Integrated Marketing Communications (IMC) can be characterised as a concept that focuses on identifying and developing strategy with the right combination of marketing channels to forge a stronger brand-consumer relationship. 2. Aims and Objectives for the Research (Background and Issue/Issues underlying the research)? Aims It is important for any organisation to notify consumers about its products and brands exploiting different means and to market their products. However, the development such marketing strategies rebuffs the existence of significant factors and assumes that the process is flexible enough to cope with any adversities that are expected in the real world. However, the aim of this dissertation will be to demonstrate that this assumption is wrong and the situation is indeed a significant aspect in the selection and configuration of the marketing communication strategies. The dissertation will critically reflect on the methods followed by organisations and will attempt to formulate a situational approach in developing an effectual marketing communication program. Objectives The objectives of this research would be: Outlining the role and relevance of Integrated Marketing communications in establishing stronger brand-consumer relationship. Critically evaluating the development of an analytical framework of various Integrated Marketing communications tools for planning communication strategy. Examining the effects of information provided by the marketers on customers attitudes towards a product or brand. To propose a set of best practices that lead to the development of an effective marketing campaign by a situational combination of different elements of the examined models. 3. Literature Review that will provide the academic underpinning: The literature discusses Integrated Marketing Communication to be a concept which is designed to make all the aspects of the marketing communications such as advertising, direct marketing, personal selling, etc. to work as a unified force rather than permitting them to work in isolation. Kotler and Keller (2009) define Marketing Communications as the means by which firms attempt to inform, persuade, and remind consumers-directly or indirectly-about the products and brands they sell. In addition to this, they view integrated marketing communication as the personification of a company and its brand which possesses a message and builds relationship with the consumers. Kotler and Armstrong, 2008 also comes to the conclusion that the objective of marketing communications is to ensure the consistency of message with complimentary use of media. Kotler and Keller, 2009 states that Integrated Marketing Communications helps in building brand equity by portraying the brand in the minds of the potential consumers and forming a brand image. Kotler and Armstrong (2008), claims that conflicting messages from a wide range of media mix and communication approaches creates confusion in the consumers mind about the companys image, brand positions, and customer relationships. They also maintain, Integrated Marketing Communications leads to a total marketing communication strategy aimed at building strong brand-consumer relationships by creating awareness of the brand among the consumers and linking it to the right associations to the brand image in the their memory. Kotler and Keller (2009) argue that to reinforce the prestigious image of a product or brand, a well-chosen formulation of Integrated Marketing Communications platforms is important. The marketers must seek and co-ordinate the messages from a variety of different sources (Yeshin, 1998). Yeshin further extended that there must be a feedback mechanism between all the elements of the communication strategy and the development inputs of the communication strategy must be chosen in a way that fulfil the promotional objectives established for the campaign. Percy (2008) recognized the integrated use several of marketing communication tools as the largest and fastest growing form of marketing communication which the company uses to introduce or to strengthen its product or brand in the market place. Onkvisit and Shaw cited in Blythe (2003) states that customers attitude is the learned inclination to respond time to time in a favourable or unfavourable way towards that particular product. Opinion towards a product or brand can be considered as a measure of how much a person likes or dislikes a brand (Pelsmacker, Geuens and Bergh, 2001). They describe the reason for these brand attitudes is the belief that the more favourable the brand attitudes are, the more likely the purchase of a brand becomes. Cognitive orientation, based on an information-processing, problem-solving and reasoning approach of human beings, considers the consumers to be an adaptive problem solver, who uses the information provided through various channels to conceptualize and acquiring knowledge (Fill, 2002). It appears that many of the motives for purchase are driven deeply by information provided by the marketers explaining that how the use of a particular product or brand can solve a specific problem, which is also supported by Fill (2002). Developing effective communications begins with identifying the target audiences, their objectives, designing messages, selecting the channels and establishing the budget (Kotler and Keller, 2009). Furthermore, they maintains that most effective communication plan focuses on achieving multiple objectives such as brand awareness, brand attitude, brand purchase intention, etc. The targeted audiences have critical impact on the marketers decisions about what will be said, how, where, when and who will say it (Kotler and Armstrong, 2008). Harmonizing to Kotler and Keller (2009), Kotler and Armstrong suggest that feedback also plays an important role in making a communication strategy more effective. Marketers need to know where the target audiences now stand and to what stage they need to be moved (Kotler and Armstrong, 2008). Researches indicate that the best communication program ask questions and allow readers and viewers to form their own conclusions (Kotler and Keller, 2009). 4. Sources of data/information you anticipate using: The selection of resources has been limited by the fact that there is no financial support available. For my project, I will use the following resources: Personal Network: My professional experience put me into the position of having a well-populated address book in hand. I have identified a group of individuals, who not only have the required level of expertise but might also want to participate in my project because they are interested in the subject. The information will be sourced from three directors, two general managers, four marketing managers of the companies listed below: Schà ¶n Ultrawares Pvt. Ltd., India. Tulip 3P Media Pvt. Ltd., India. Daksh Tools and Appliances Pvt Ltd., India. Libraries: There are university library and several public libraries, I have access to. In addition university library offers a nation-wide inter library loan service. Association for Computing Machinery: This special interest group for computer professionals provides several valuable resources. Most of them can be directly accessed online via the Digital Virtual Library. 5. Access/Research Ethics: I will confirm the Chairman, Directors and Marketing managers of the company clearly and in advance of the purpose of my research. I will ensure that they understand that I am collecting data for my Masters research. I will notify them that the data will only be published in my Dissertation. I will do this on email. I will also report them on email that the identity of the Company as well as their identities will not be revealed in my Dissertation. I will do this by speaking with the Directors and the marketing manager and also emailing them. I will also advise them that their views will not be read by other respondents in the Company. In this way, I will ensure confidentiality. 6. Possible techniques to be used for data/information analysis/interpretation: Several factors call for an inductive approach for this research. The limited resources do not permit an exhaustive data collection as required for a quantitative analysis. At the same time, the differences in the Integrated Marketing Communication programs across organisations suggest a qualitative analysis that can take into account the particular set of circumstances under which the data has been collected (Saunders, Lewis and Thornhill, 2009). In this respect the aim of the dissertation will be addressed through desk research and structured interviews. The desk research will involve critical evaluation on the readings from text books and articles from journals, newspapers and magazines, etc. written by the academics and practitioners related to the underpinnings of the basic theories and management of Integrated Marketing Communications. Data collection will consists of gathering information from directors, general managers and marketing managers. The research will incorporate interviews to identify the groundwork, beliefs and attitudes of the marketing personnel regarding the use of various platforms in their marketing strategies. Data generated from this research will be recorded, summarized using the content analysis technique and will be compared to the data by other studies, the results of which are presented in the literature. 7. Potential Outcomes of your piece of research: The outcomes of the research would be: Finding out and understanding the underpinnings of the marketing strategy of the Indian companies and the practices performed by them in regard to the use of the various Integrated Marketing Communication platforms to make customers aware about their products, brands and services. Comparing the practices of the companies with those of theoretical models proposed by the academics and practitioners to find out how the company performs in relation to the model. Recommendations on the strategies of the company as to whether they should stick with the same methods or how can they improve the quality of their strategies in spreading awareness through Integrated Marketing Communication platforms. 8. Timetable for your research covering the whole period of time available (by month) as below: Time Frame Activity March Refine research objectives. Some part of reading for literature review. April Deciding the structure of the literature review. Finalizing access arrangements. May Deciding on interview dates. Deciding on data for the questionnaires. June Finish reading for literature review. Begin writing chapter-1. Writing chapter-2. July Designing the questionnaire. Designing the interview structure. Designing how to analyze secondary data. Writing chapter-3. Beginning the interviews. Sending out questionnaires. August Finishing collecting data. Analyzing data. Writing chapter-4. Begin writing chapter-5. September Finishing chapter-5. Reviewing other chapters. Applying final changes. Proof reading. Submission of Dissertation.

Narco Analysis And Brain Mapping Tests

Narco Analysis And Brain Mapping Tests

Realm of Labor Essay -- Labor History, Technological Revolution

Separation can develop from anywhere or anyone over periods of time since people’s needs, desires, and goals are very diverse. The variety of people with dissimilar interest can cause tensions among groups, especially in the modern age. There are three categories that contributed to the physical and abstract separation all within the realm of labor: workers versus machines, skilled versus unskilled labors or workers, and immigrant versus non-immigrant workers. These three all intertwine and connect to one another under the world of labor. Along with lectures, historians and writers Herbert G. Gutman, J.M. Roberts, Ann L. Stoler, and Rudyard Kipling addressed the causes and consequences brought about from the three categories, which led to separation. The effects divided workers among themselves, thus created the idea of separation. Before the modern age, workers generally created their own products by hand, but this type of labor process has changed drastically with the rise of new technology and resources. Due to this change, workers were unconnected to their products; since they were no longer involved in the production, they were essentially separated from the creation. During the Industrial Revolution and the Second Industrial Revolution, otherwise known as the Technological Revolution, the rise of technology brought in new machinery that replaced workers. Machines controlled workers; as mentioned in lecture, workers lost all control when they were part of the assembly line. Also in Charlie Chaplin's film, Modern Times, workers had little or no control over the pace of the work, and the smallest distractions can slow down production. This was how workers and labor were described in the mechanized world. Herbert G. Gutman exp... ...inctively divided people; immigrants came in to work and better their lives and lives of their family, but instead were discriminated against and driven out. What make people different in society can result in the process of separation; it can be positive in terms of originality for an individual, but disastrous in the workplace. Separation in labor was proven to cause tensions among workers who were skilled, unskilled, immigrants, and non-immigrants. The division among them was both physical and abstract; the machines separated them as well as race and their own views. People were forced to unite and work together, but their differences created isolation and an inefficient work environment. It is inevitable to group diverse people in one place without conflicts. Separation was analyzed as an outcome of how people work, behave, and interact with others in society.

The Poverty and Obesity Epidemic Essay -- Poor, Obesity

In the United States, as of 2001, 34% of the population was overweight. (Townsend) Overweight and obesity would seem to be problems associated with the United State’s wealth and more than sufficient food supply. Much attention in recent years has been paid to people becoming more physically fit and changing their diets to become healthier. Gastric bypass surgery has become a popular choice for people trying to overcome extreme obesity. The operation limits â€Å"food intake by creating a narrow passage from the upper part of the stomach into the larger lower part, reducing the amount of food the stomach can hold and slowing the passage of food through the stomach.† (NIDDK) The presence of this emphasis on health and nutrition would seem to be the solution to our nation’s obesity problem. However of the population with moderate food insecurity, 52% were overweight. (Townsend) Food insecurity exists when the availability of nutritionally adequate and safe foods or the ability to acquire acceptable foods in socially acceptable ways is limited or uncertain. Over half of the United State’s population with a threat of hunger is overweight. Why would obesity be more prevalent amongst this group of people with fewer resources? Dieting and surgery do not address the problems of the economic groups with the most severe weight and nutrition problems. Surgery is expensive, and people with limited resources are not likely to buy expensive health foods when there are cheaper alternatives that satisfy hunger. The â€Å"Dollar Menu† at McDonald’s is certainly less expensive than preparing a wellbalanced meal. Another reason for obesity in lower income groups is a theory called the â€Å"food stamp cycle† hypothesis. Food stamps and most paych... ...urity and Obesity in Rural Women http://ruralwomenshealth.psu.edu/s05_colson-cbove.html Task Force for the Bishops’ Initiative on Children and Poverty. Community with Children and the Poor. Nashville, Tennessee: Cokesbury, 2003. Townsend, Marilyn S., Janet Peerson, Bradley Love, cheryl Achterberg, and Suzanne P. Murphy (2001). â€Å"Food Insecurity is Positively Related to Overweight in Women.† Journal of Nutrition, 131, 1738-1745. The American Society for Nutritional Sciences. http://www.nutrition.org/cgi/content/full/131/6/1738 U.S. Conference of Mayors – Seduxho USA. Hunger and Homelessness Survey 2004. 3-5,42 http://www.usmayors.org/uscm/hungersurvey/2004/onlinereport/HungerAndHomelessness Report2004.pdf Weil, Andrew. Eating Well for Optimum Health. New York: Random House, 2000. Willet, Walter C. Eat Drink and Be Healthy. New york: Simon & Schuster, 2001.

International Relation Essay

The writing of Nicholas Kristof offers an objective and practical insight into one of the lease understood and one of the most ignored regions in world-Africa. Unlike many arm chair theorists, Kristof has personally made a number of detours of Africa, especially its violence torn regions, notably Darfur in Sudan, Congo, Somalia and Liberia, seen the devastation wrecked by years of conflict, met the victims, listened their tales, and took their stories to international audience. However, unlike many reporters, Kristof’s stories do not end with the tales of the victims, but they involve readers by raising the question of individual actions on readers’ part. The images and narrations that subtly form the watermark of Kristof’s canvas continue to remind readers that while governments across the world would try to approach the problem from political consideration, the human crisis and tragedy unfolding in African regions also necessitates participation by international citizens. In several of this blogs Kristof makes it clear that participation doesn’t imply people taking the first flight to Africa-it’s about creating a sense of solidarity and unity about the cause, creating a notion of identification, and inspiring people with the idea that something should be done. Action, Kristof maintains, comes quite later; and even when it comes, it may not be the direct action. However, once people reach a collective level of thought and idea, they are better positioned to create the platform for the action. Kristof brings out the daily landscape of war ravished African towns, uprooted people, and broken societies and culture simply, but very realistically and powerfully. His writing is not about convincing people of what he has seen or experienced, but rather of allowing them to experience his experiences. Gradually, building a continuous series of small insights, events, narrations, stories, Kristof takes readers to the depth of his observation, and the Africa, which most of his readers have only seen in images, movies and news, assumes a living shape, speaking to the readers through its people whom Kristof meets and interviews. The vagueness lifts and we see real people living through some of the most difficult situations imaginable, and yet maintaining the semblance of life, order, and ordinary hope in their endeavor to construct as stable a future as the circumstances allow them. Through Kristof work we also get a taste of what developed nations are doing or pretending to do in Sudan, Congo, Somalia, Chad, and various other countries that are locked in vicious conflict. As it appears the network and coordination among global organizations, particularly UN and individuals appears to be more effectual that aid programs and campaigns run by European and American governments. The amount of aid and help, although promised in hundreds of millions of dollars and Euros, hardly make to the people who would need it most. And yet, life moves on in Africa. And it is this depiction of movement, constant change, and readiness to accept even the most challenging circumstances, upheavals and uncertainties and assimilate them as a daily part of life and move ahead, that makes Kristof’s work on Africa significant and vital from every social and political aspect. Africa For a very considerable time Africa had been called the ‘Dark Continent’. This term, if analyzed closely, is not a reflection upon Africa, but upon the rest of the world, who could not, or rather did not peer into a whole and huge continent. Thus when the world called Africa as Dark continent, it was admittance of their own ignorance and lack of knowledge about the place, that in all probability was the origin of humankind. Africa consist of 53 independent countries today, and numerous tribes, ethnic communities and cultures, which are spread from the extent of Sahara desert to the deep recess of equatorial rain forests. By western standards, Africa is not developed and advanced, which is surprising considering the fact that for a larger part of previous couple of centuries, a considerable portion of Africa was colonized by various European powers. Today our understanding of Africa has widened considerably, thanks to dedicated explorers, researchers, aid and charity workers, and of course media. However, if we try to put this understanding in different compartments of knowledge, the images and visions making up the almost the entire picture constitute of a poverty-stricken, war ravished, famished, diseased, illiterate, and generally suffering population which is looking towards rest of the world for help and aid. Indeed these images are not doctored and they do represent the reality that they want to convey; however, it is vital to understand that real as they are, the images, videos and clips that we see on news channels, books and books form only a part of the vast reality of Africa. The northern provinces of Africa exhibit cultural influence of both Asia and Europe, with their geographical proximity to both these continents. Countries situated near the equator have a rich blend of tribal and semi urban cultural influence. Within previous 50 years, many of the countries have made remarkable progress, such as Cameroon, Ghana, Zimbabwe, Egypt, South Africa, and Uganda among many others. However, there is a the bitter reality of intense regional conflict, tribal clashes and war that has deeply afflicted several major countries of Africa, the notable among them being Congo, Sudan, Somalia, Liberia, and Chad. Decades of conflict in these regions have claimed millions of lives, and created an international humanitarian crisis of a magnitude that is often compared to the crisis of Jews during the Second World War. Unfortunately the international knowledge, understanding, and appreciation of Africa and its people is extremely limited and dependent upon only the eye catching events that occur there. In the recent decades, much of the Africa has been projected from suffering through political stability, collapse of the law and order, war, famine, and tribal conflict. These images and stories persuade people to drop Africa from their travel itinerary; Africa is never considered in the same way as Europe, Australia or Asia Pacific countries are considered.

Human Digestion Essay

The salivary glands are the first to react in the digestive process, which are usually triggered by either the sight or the smell of food. Food enters the digestive tract through the mouth where the teeth, tongue, and salivary glands help moisten and break down the food within minutes. The food then becomes something called a bolus, which will travel through the pharynx, then through the esophagus, and into the stomach. As the food travels through the pharynx the epiglottis is in place to prevent food from entering the lungs. Once the bolus enters the stomach it is broken down with acid secretions. The food is partially digested within the stomach. The bolus then becomes chyme (a semiliquid food). Chyme usually leaves the stomach during a time frame of 2-6 hours. The small intestine is where most of the digestion and nutrient absorption takes place with the help of secretions from the liver, gallbladder, and pancreas. The small intestine consists of three parts: the duodenum, the jejunum, and the ileum. Anything that is not absorbed in the small intestine then enters the large intestine travelling through the sphincter. The sphincter prevents any of the remaining food from re-entering the small intestine. The large intestine is made up of two major parts: the colon and the rectum. The colon aids in the absorption of leftover water, vitamins, or minerals. Anything left over after this process is considered waste product (feces) and is then excreted from the body via the anus, which  is attached to the colon. Reference Human Digestion Activity. Retrieved August 21, 2009 from http://corptrain.phoenix.edu/axia/sci241/sci241-digestivetract.html